Compare
Claymorphism / Bold
Claymorphism
Thick rims and soft shadows, freshly pinched clay.
Education, kids, light consumer products
Bold
Type that fills the wall.
Campaigns, studios, athletic brand landings
- Clay has thick rims and soft shadows, and the forms are round. Bold is hard type that fills the view.
- Use clay for education and kids. Use bold for campaigns and athletic brands.
- Do not use either for a finance dashboard.