From the margin
Underline once. Never highlighter yellow. Keep the measure under 65 characters.
Compare
Paper / Editorial
Paper
Ink on warm paper — a notebook left open.
Reading products, notes, knowledge bases
Editorial
Serif headlines and thin rules, a magazine spread.
Media, magazines, cultural brands, long reads
- Paper feels like a notebook, warm in type and ground. Editorial feels like a spread, with serif headlines and thinner rules.
- Use paper for a notes product. Use editorial for media and long reads.
- Do not use either for a trading console.